Advertising

How do you read the ads manager without getting lost?

Look at three figures: spend on Google, spend on social and bookings noted. The rest of the manager can wait if it does not change those three, and you do not need to understand every column on day one. Open the manager with the floor's notebook beside you and look only for those three. In the sierra you go into ten screens and leave without knowing whether anyone booked. Each week the spend of each place and the tables are noted, on a single sheet.

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Join our ads community

Join a community of local ads focused on radius, creatives and real conversion to WhatsApp or the door. We share judgement so you don’t burn budget: what to test, what to cut and how to read results without theatre. No vanity metrics, no endless campaigns without review and no creatives that never push contact. Actionable ideas for businesses that need nearby customers—not pretty impressions.