Advertising

How do you limit ads to your neighbourhood without burning the budget?

Money only goes into the radius where a booking is possible, the same on Google and on social. It burns if you pay for the whole city in order to show up and the real neighbourhood never sees the ad.

Draw the radius on foot, not as a half-hour drive.

In Madrid the whole centre is paid for and the table next door never hears of it.

The plan is left paying only for that radius, in both channels.

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