Advertising

How do you combine Google and Meta without overlapping badly?

Google takes whoever is already searching the restaurant and the area; social shows the dish to whoever has not typed yet, with the same offer and without charging the same table twice. They overlap badly if both chase the same person with two different discounts.

Split the cap: more to search if people already find you, a remainder to the feed for the dish.

In Madrid both channels promise two prices and the table does not know which one applies.

One plan, one offer, the money split according to where the booking came from.

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