Advertising

How do you brief the pieces for an online plan?

You hand over this week's dish, the radius and whether the booking lands on Google, on WhatsApp or on both. Do not brief with a request to make it pretty if the plan has to state the same offer in both places.

A photo of the dish, the price if you can state it, and the line the floor would use.

In Madrid ten references from other venues arrive and none say what is served on Thursday.

The Google piece and the social piece come from the same dish and the same destination.

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