Advertising

How do you avoid audiences that are too wide?

The audience is whoever can reach the table, the same limit on social and the same radius on Google. It is too wide if it includes people forty minutes away who will not book. Mark on the map the edge where a table is no longer worth it. In Madrid people interested in dining across the whole region get chosen and the money leaves. Google and social are left cut to the map where you can actually serve.

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