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How do you advertise the daily menu without looking like spam?

The daily menu runs on Google at the hour people search for it and on social with today's dish, once, not in a burst. It looks like spam if the same text repeats every morning without the dish changing. Today's dish and price, and the hour it stops. In the sierra the same menu is boosted for seven days and the neighbourhood stops looking. Today is left advertised in both places with the real dish, and tomorrow it is replaced.

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