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How do you announce an opening or a rebrand without burning the budget?

The opening is announced with a short cap, the same message on Google and on social, and a destination that answers. The whole month is not burned on the first weekend if you still do not know which channel brings the booking.

Opening date, a photo of the door and who takes WhatsApp that week.

In Madrid the money is split across five formats on day one and nobody knows which one filled the table.

One message, two places, a test cap, and after fifteen days you keep the channel that brought bookings.

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