Advertising

Should you always keep an evergreen campaign on?

Yes, a short campaign with what you always serve and how to get there, on Google and, if it fits, on social. Do not call it evergreen if the dish in the ad is no longer on the menu. Pick two dishes that do not leave the menu and the photo of the door. In Madrid the always-on campaign is still running a menu that left in January. The standing campaign states the door and a dish that remains, and the seasonal one sits apart.

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