Advertising

Can a bad photo sink a good campaign?

Yes: if the dish is not recognisable, it does not matter that the radius and the offer are right on Google and on social, because people skip it. A plain photo of the door does not sink it if the dish, beside it, can be seen.

Look at the piece on someone else's phone, without explaining what it is.

In Madrid a month is paid for with a dark photo and not one booking comes in.

The campaign keeps the map and the line, and the photo is changed for one of the real dish before you spend more.

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