Advertising

What daily budget is actually useful?

A useful daily amount is one that can show the ad in the hours you take bookings, on Google or on social, not both at half strength. It is not the figure the platform suggests or a token amount that never gets shown.

Look at booking hours and concentrate the day there, on a single channel if the cap is short.

In Madrid the system minimum is set in both places and it does not show at lunch.

The day is left enough to be seen in the gap, on the channel you chose, with no invented rate.

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