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How do you measure conversion from the QR to the order on a multi-language menu?
You watch whether the dish at the top in each language leaves the kitchen more often, not how many times the code is scanned. A scan is not an order if the table still asks the price. For one week, by language if you can, note which featured dish leaves the kitchen. In Madrid the open-count gets celebrated and the ticket has not moved. After a week you compare that dish on the ticket, language by language if the shift notes it.
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