Which monthly deliverables are realistic?
In a month there is room for the read or its follow-up, a calendar the floor can honour and, when it belongs, a shoot or an ad with a cap. There is not room for five networks, a website, a campaign and a rebrand at once. Count who publishes and who answers. If the floor only looks at the phone in bursts, a daily calendar is wet paper. Twenty pieces are signed and what arrives is repeated stories. The number in the contract does not look like what is on the door.
The studio leaves the channel and that month’s pieces in your folder, with a review date. What does not fit is said at the start, not on day 28.