Which floor metrics should you set against marketing?
Set covers or appointments by day, gaps that did not fill, and how many people named the offer or arrived from the listing. Average ticket only helps if the offer moved it; the mood of the room is not a metric. The reel’s reach is compared with Saturday’s till, which was already full. It produces a success that does not explain Tuesday. The close sets the piece beside that sheet, not beside a platform chart. If the floor does not note it, we say so and do not invent where the table came from.