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Should I sort out Google Business before paying for local ads?

Yes, before you pay for local ads: the listing needs the pin, the hours, the phone and photos of the venue, because the ad sends people there. Running ads on an empty listing is paying to be found and then doubted. Open the listing on a phone, as a customer would. Note every fact that does not match this week’s door. The campaign is switched on on Monday and the hours are still winter’s. People call a place the ad treats as open, and it is shut. The studio does that read and the correction before proposing media spend. The ad, if it belongs, goes out with the listing already coherent.