Should I ask for ad creatives to be included?

Yes, if you are going to run ads: the ad needs a piece from the venue, not an empty frame that is billed later. It does not need to be included if there is no media this month and the shoot already has another use on the menu and the listing. Ask which file will be run and whether the photo exists. Keep that production apart from the money that goes to the platform. The fee says “ads management” and you supply the image from your phone on launch day. The ad comes out weak and the bid is blamed.

When there are ads, the studio includes the piece, as at Botequim, where the product creatives come out ready for the feed and for ads. Platform spend does not sit inside that piece.

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