Is a freelancer or an agency a better fit for a local business?

A freelancer fits when the job is a single piece and you publish and answer. A studio fits when the photo, the text and the channel have to come from the same head, because otherwise the venue speaks in three tones. Write whether you need a shoot, a calendar and an ad, or only one of the three. Whoever offers all three without saying who does them is neither one thing nor the other. A photographer, a community manager and an ads person are assembled and they do not talk. The listing, the feed and the poster look like three venues.

At tuinsta, Cristina Osuna and Carlota Fermín do photography and content in the same quarter. You do not need to assemble three freelancers for a venue that decides on one channel.

Join our marketing community

Join a community of local marketing where brand, photo and acquisition stay in one thread. We share criteria for businesses that don’t want freelancers pulling apart or a vanity PDF. Weekly ideas on what to prioritise, what to measure and how to talk to real customers. No agency theatre, no empty promises and no plans that never reach the floor of the venue.