How do you stop weekly changes of direction?

Direction is one figure and one channel for the quarter, and a change of piece waits for the month’s close. If a new idea arrives from a partner every Monday, there is no campaign, only a nervous WhatsApp thread. Agree who can stop a piece and who cannot. Write the two things that stay untouched until the review date. The studio leaves the channel, the cap and the review date in writing. Outside that date the plan is not reopened unless the floor cannot honour what was advertised.

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Join a community of local marketing where brand, photo and acquisition stay in one thread. We share criteria for businesses that don’t want freelancers pulling apart or a vanity PDF. Weekly ideas on what to prioritise, what to measure and how to talk to real customers. No agency theatre, no empty promises and no plans that never reach the floor of the venue.