How do you review creatives with a clear standard?

You approve it if the dish or service is this week’s, the price and hours are not a lie, and the photo is of the venue. Personal taste without those three checks lengthens the round and does not improve the booking. Look at the piece beside the current menu, not in a group chat at midnight. One person decides; everyone else sends notes beforehand. The studio presents the piece with its use: listing, feed or ad. Changes in the round stay limited to facts and to what the floor cannot honour.

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Join a community of local marketing where brand, photo and acquisition stay in one thread. We share criteria for businesses that don’t want freelancers pulling apart or a vanity PDF. Weekly ideas on what to prioritise, what to measure and how to talk to real customers. No agency theatre, no empty promises and no plans that never reach the floor of the venue.