How do you prioritise when the budget is limited?

You pick one front that already carries intent — the listing or an ad to the neighbourhood — and you postpone the website, the second profile and email. Limited does not mean “a little of each”; it means saying what will not be done this quarter. Set a ceiling for the fee and a ceiling for ads, separately. Cross out in writing what stays out, so a partner does not reopen it on Tuesday. A package that names six services is accepted so it fits the price. None of them arrives as a usable file.

The scope message names the channel, the piece and the list of what stays out. That is how a limited budget can be kept and reviewed.

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