How do you compare prices without mixing unlike offers?

Two prices can be compared only when they name the same pieces, the same month, and keep ad spend on a separate line. A low fee that includes neither photography nor the person who publishes is a different job, not a bargain. Ask each proposal for the first month’s list: shoot, pieces, campaigns that will actually be live, and the hours they answer. Keep the fee apart from media spend. The lowest number gets signed, and inside it is someone who never walks into the venue. Four weeks later there is no photo for the listing or the feed.