How do you prepare an opening with marketing?

Before you open, the listing has the right address, photos of the real room and a way to book that someone answers. Announcing the launch without that fills one day and leaves the rest of the month mute. Lock the hours, the phone and what can be promised in the first month, which will not be the whole dreamed menu. Say whether there is a soft opening or the door is already the final one. The budget is spent on a friends’ event and the listing stays empty. The following week, people searching the neighbourhood cannot find you.

The studio leaves the listing ready, the shoot of the room and the channel for the first weeks, with a cap. You do not get a twelve-month launch plan before you have served anyone.