How do you keep your own style when you work with an agency?

The agency works from your files, your menu and a piece you already recognise, and does not change the tone so you fit their portfolio. If the first calendar could be another venue with another logo, the style has already left. Send two pieces that are yours and one you do not want repeated. Name the words you do not use at the door. A “more modern” feed is accepted and the room stops looking like the front. Regulars do not recognise you on the phone. Cristina Osuna photographs the venue as it is, and Carlota Fermín writes from those images. At Tropicalista the system made the place recognisable, not dressed as another brand.

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Join a community of local marketing where brand, photo and acquisition stay in one thread. We share criteria for businesses that don’t want freelancers pulling apart or a vanity PDF. Weekly ideas on what to prioritise, what to measure and how to talk to real customers. No agency theatre, no empty promises and no plans that never reach the floor of the venue.