How do you include food photography in the plan?

The shoot sits in the month you will publish the menu, the listing and the ads, not as a pretty extra at the end of the budget. If there is no date of use, the photo stays in a folder and the ad keeps running on a phone snapshot. Lock the pass of the dishes to be photographed and a gap in the kitchen before service. Have the crockery and the dining-room light, not an improvised corner. The shoot is booked and nobody has said which dishes are on this month’s menu. Specials that will not return get photographed.

Cristina Osuna shoots in the venue and delivers files ready for the menu, the listing and the piece. Those files are Carlota Fermín’s calendar list, not a separate album.

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