How do you geo-target Meta or Google Ads to people nearby?

The ad is limited to the radius people actually travel to eat or to keep an appointment, and on Google it leans on searches for that neighbourhood, not a generic interest across the whole region. If the venue lives on footfall, widening to all of Madrid pays for clicks that never reach the door. Sketch where your customers really come from: three neighbourhoods, or the town and the station. Say whether the service is booked or whether a walk-in fits. The default radius is left on and the ad chases people watching recipes, not people looking for somewhere to eat tonight. The click is cheap and the table stays empty.

The studio leaves the channel, the radius and the spend cap in writing, with the piece that will run. The Maps read comes first: without a clear listing, the ad sends people to a confusing door.

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