How do you stand out online without looking like a chain?

You show the room, the dish name as it is on your menu, and the face of whoever is serving, not a burger template that could be swapped. If the feed could belong to another venue after a logo change, you already look like a chain. Separate three things that only happen at your door: a dish, an odd hour, a table or a way of greeting. That is the material; a generic slogan does not replace it. The visual rhythm of a national brand gets copied because it “works”. The neighbourhood stops recognising you on the front and on the phone at the same time.

Cristina Osuna photographs in the venue and Carlota Fermín builds the calendar from those files, with no stock library. At Tropicalista the consistency made the place recognisable, not franchise-like.