Should you hire ads only, or content and photography as well?

Hire ads only when you already have a recent photo of the venue and a listing that does not lie. If the ad would run on a phone snapshot or a dish that is gone, media money pays for a promise the door does not keep, and then the shoot and the calendar belong in the same month.

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Join a community of local marketing where brand, photo and acquisition stay in one thread. We share criteria for businesses that don’t want freelancers pulling apart or a vanity PDF. Weekly ideas on what to prioritise, what to measure and how to talk to real customers. No agency theatre, no empty promises and no plans that never reach the floor of the venue.

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