Brand, digital menu and acquisition: in what order?

First the minimum brand so the menu and the photo are the same venue, then the menu you can actually show, and only then the ad that leads to a booking. Acquiring with a menu that is not the pass fills the room with people asking for what is not there. Have the menu that goes out this week, even if it is short. If it is still a draft, the ad waits. Ads run before the photograph and the digital menu shows another price. The guest argues at the table about what they saw on the phone.

The studio orders the quarter that way: line or shoot, a menu piece, and an ad if the listing no longer lies. At Botequim the product creative serves feed and ad at once because the dish was already decided.

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