Which vector formats should you always keep?

You have to keep the logo and the marks as vectors, SVG or the source file, as well as the PDF. A large PNG does not replace the vector: when the vinyl is enlarged the stair-step shows.

Write to us. A quote with no commitment.

Ask for the logo as a vector even if the menu is already a PDF. The miss is having the mark only inside a photo and being unable to put it cleanly on the bag. The brand folder includes the vector of the mark, the PDF and a small PNG only for screen.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.