Which commercially licensed typeface should you use?

You use a typeface with a commercial licence that allows print and screen, and you keep the receipt with the folder. You do not use one that came free in someone else’s file, or a desktop face that forbids the poster.

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Check the licence of the logo type before putting it on the menu. The miss is finding on a large vinyl that the font was only for personal use. The folder includes the permitted font, the PDF with the type embedded and the licence note.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.