What should the graphic design of a local business include?

It includes what the guest touches or sees on arrival: the menu or the price list, the facade poster and a version that fits on the phone. It does not include a fifty-page brand manual if the door still cannot be read.

Write to us. A quote with no commitment.

List the three pieces missing this week, not the ones that look good in a deck. The miss is having the identity in an internal PDF and the menu on the table made in a word processor. The minimum job leaves those three pieces, with a print file and a phone crop, in the same reading order.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.