How do you give the dishes that pay their rank on the menu?

The dish that leaves you margin goes first in the section, with air around it and the price level with the name. Do not rank it with a “recommended” stamp on every line: if everything is special, nothing is.

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Mark one or two dishes per section, not ten. The miss is a star on every line and the eye does not know where to stop. The reordered menu goes out with those dishes at the start of each block, on paper and in the PDF.

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