Which PDF should you deliver for a digital menu?

For the digital menu you deliver a light, single-column PDF that opens on the phone without zoom and without print-file weight. The PDF with bleed and crop marks does not belong there: that one is for the machine, not for the guest.

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Open it on the phone with little data, not on the studio Wi-Fi. The miss is putting the print file on the QR and it taking so long that people ask for the paper menu. You leave with two PDFs of the same content: one for print and a light one, named so it is clear which is which.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.