What do you check before approving final art?

Before approval you read the dish, the price, the allergen and the phone at real size, on paper if it will be printed. It is not approved on a thumbnail in an email.

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Print it or open it at 100 percent and read the numbers aloud. The miss is signing off on the phone at a reduced PDF and finding a changed price in the run. The final art carries the sign-off on the full-size proof, with the date, before the printer.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.