Should I update the design when the brand changes?

Yes, when the name, the colour or the mark on the door are no longer the ones on the menu and the poster. You do not have to remake everything the same day: first what the guest sees on arrival, then the bag and the apron.

Write to us. A quote with no commitment.

List which pieces still carry the old mark. At Clínica Dos Ramos and in a dining room the same thing happens: the door is new and the menu on the table is the previous one. The first block updated is facade, menu and phone PDF; the rest is dated for the following month.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.