Should I match the colour to the branding?

Yes, when the green of the door, the green of the menu and the green of the Story are three different greens. You do not need to invent a new palette if the venue already has a colour people recognise.

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Take a photo of the door in daylight and compare it with the menu. On the stationery at Clínica Frank dos Ramos the colour runs from the card to the sign; the miss is picking another one to “liven up” the promo. Cristina leaves the colour noted and applied on the menu, the poster and the phone piece, with the paper proof.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.