Should I also design the English version?

Yes, when the floor already repeats the dish in English and the PDF or the menu stays in Spanish only. No, when the second language would be a translation nobody in the kitchen can keep up.

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Note the dishes the team already says in both languages. The miss is an English menu made once and never updated, with dishes that are no longer served. If it is needed, the English version comes out in the same order and the same file, for paper and for the phone.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.