How do you make a facade poster bring more people in?
A facade poster works when at five metres you can read what you are and how to come in today: kitchen open, terrace, the dish. A huge logo with no hours, or a list of awards, does not.
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Look at the facade from the opposite pavement and say what is not clear. The Madrid miss is the name in thin lettering and the hours in type the sun wipes out. Cristina leaves the poster with one line readable at a distance and the hours or the dish below, plus the file for the glass.