How do you keep a poster from looking generic?

The poster looks like the venue when it carries your photo, your name and a fact that is only true there: the dish, the street or the hours. It looks generic with a library photo, a cutlery icon and the word welcome.

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Take off the poster anything that would work for the one next door. The miss on a Madrid street is a row of vinyls with the same salad photo. Cristina composes the poster with the venue’s photo and one line that would not work on the neighbouring doorway.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.