How do you design promotions that do not look like a clearance sale?

The promo looks like the venue: the same type, the same margin, the dish larger than the percentage. It looks like a clearance sale when the background is yellow, the price is crossed out three times and nothing says what is eaten.

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Write the offer in one sentence, the way you would say it at the door. In a Madrid bar the afternoon poster uses outlet lettering and the evening menu looks like somewhere else. The piece puts the dish and the day in front, and the condition of the offer in a line below, on paper and in a Story.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.