How do you design a coupon that does not look cheap?

The coupon uses the same paper, the same type and the same photo as the menu, and the offer sits in one line under the dish. It looks cheap when it is a yellow box with scissors and a huge percentage.

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Write the offer, the expiry and where it is redeemed. In Madrid the terrace coupon does not look like the venue because the type is from a supermarket template. Cristina delivers the coupon at the size of the bill or the card, with the date and the same colour as the door.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.