How do you control colour on the printed piece?

Colour is checked with a print proof on the real paper, not with the glow of a laptop. Do not sign it off on screen if the poster goes outside or the menu sits in warm light.

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Ask the printer for the paper and a proof, even of one corner of the poster. At Flowwell the applications come from one system; the miss is approving the green on the phone and seeing it dull on the card. You leave with the proof on the chosen paper and the PDF in the mode the printer asked for, with the colour noted.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.