How do you avoid too much decoration on menus?

The menu holds with type, margin and the photo if there is one, not with filigree, stamps and a frame on every dish. Ornament is too much when it covers the price or the allergen.

Write to us. A quote with no commitment.

Cross out on the current menu everything that is not a dish, a price or a service fact. The miss is a border in all four corners and the dish name crushed onto two lines. Cristina delivers the page with enough air to read the dish, for print and for the phone.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.