How do you ask for files that are ready for the printer?

A print-ready file carries bleed, colour in the mode the printer asks for, fonts embedded and the final size. Do not send a PNG exported from a Story and call it final art.

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Ask the printer for bleed, colour mode and whether they want crop marks. The Madrid miss is a screen JPG that pixels when it is enlarged onto the poster. Cristina delivers the print PDF with those marks and a thumbnail so you can see the cut before it is produced.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.