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How do you make a terrace board readable from a distance?

A terrace board is read from the pavement while people walk: few words, high contrast and the dish or the day’s menu, not the description. Do not set it in thin type over a pale photo.

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Botequim

Measure the distance from where people pass and the support the wind allows. The miss is an A3 of the whole menu tied to a chair, unreadable at ten paces. You leave with a board of few lines, a file for outdoors, with the text tested at that distance.