How do you make a lunch-menu promo readable?

The lunch menu reads with the price, today’s dishes and the hour, in three lines at most. Do not design it as a shrunk dinner menu: at midday the decision is made standing.

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Send today’s menu before layout, not last Monday’s. The miss is a board or a poster with ten dishes from the full menu and the set-menu price lost at the bottom. You leave with the day’s piece, price at the top, dishes in the middle and the hour below, for the door and for the phone.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.