How do you make a two-for-one promo clear?

A two-for-one is clear if it says which dish, which day, whether it is the second unit and until what time. Do not leave a bare “2x1” that each table reads differently.

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Write the condition the way the till would say it when taking payment. The Madrid miss is a two-for-one poster with no day, and Saturday it is argued on the bill. The piece carries the condition in one sentence, the same text on the poster, in the Story and on the till note.

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