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Should I make a vertical and a horizontal version?

Yes, when the same offer goes to a vertical Story and to a poster or a table card in horizontal. The horizontal is unnecessary if the piece only lives on the phone and is never printed.

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Botequim

Say the two supports and which one is read first. The miss is laying the Story on its side and leaving the price cut off on the short edge of the poster. Cristina delivers both pieces in the same order of dish, price and day, not a simple rotation of the file.