Why does a competitor show first for “restaurants near me”?

They show first because their listing has the restaurant category, today’s hours, photos and reviews, and they are where the search happens. Your ad does not jump that queue if your listing does not say you are open. Run the search from the door and from the next street. Note photos, hours and whether they reply to reviews. The algorithm is blamed and the listing has been without summer hours for weeks. The place opposite updated them on Monday. The listing with real hours, a photo of the room and the right category, and the ad only if after that you are still covered on searches that already exist. The order is listing, then bid.