Why do I pay for clicks and no customers arrive?

Because the click does not end in a call someone picks up, or because the search was not a customer: a job, another city, a dish you do not serve. Paying for the click is not the same as filling the table. Open the week’s terms and the destination on the phone. Underline the term you would not want and the second in which you cannot see the phone. The cost is watched and the list of searches is not. In the sierra an open radius explains the spend better than any bid. Negatives, radius and a destination with a button, applied, and the comparison the following week: fewer clicks, the same or more calls. If it does not change, it is paused.