Advertising
Why does my competitor always show above me?
They show above you because they bid on that search, their listing is more complete, or their ad states the neighbourhood and yours does not. They are not above you by a trick: they are above you because their click ends somewhere usable.
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They show above you because they bid on that search, their listing is more complete, or their ad states the neighbourhood and yours does not. They are not above you by a trick: they are above you because their click ends somewhere usable. Search the phrase on the phone and note who is on top, whether it is an ad or a listing, and what the first line promises. Compare it with your destination. The bid is raised without looking and you pay more for the same weak ad. The one above still has a better listing and better text. One concrete fix: the listing, a headline with the neighbourhood, or a destination with a phone, before you raise the money. The screenshot of the search goes with the note.